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Rethinking Productivity: Creative Approaches for Startups



Rethinking Productivity: Creative Approaches for Startups

Productivity is a key component for success in any business, especially startups. However, traditional methods of increasing productivity such as working longer hours or implementing stricter deadlines can often be counterproductive and lead to burnout. In this article, we’ll explore some creative approaches for startups to rethink productivity and achieve better results.

The Power of Flexibility

One of the most important aspects of rethinking productivity in startups is the embrace of flexibility. Instead of adhering to strict schedules and work hours, startups can benefit from allowing their employees to work at their own pace and in their own time. This can lead to increased creativity and a better work-life balance, ultimately leading to higher productivity levels.

For example, Buffer, a social media management company, implemented a flexible work policy that allows its employees to work from anywhere in the world. This has not only increased productivity but also improved employee satisfaction and retention.

Embracing Collaboration

Another creative approach to increasing productivity in startups is to emphasize collaboration among team members. Encouraging open communication and idea sharing can lead to new and innovative solutions to problems, ultimately driving the startup forward.

Atlassian, a leading software company, is a great example of the power of collaboration. The company implemented a “ShipIt Day” where employees are given 24 hours to work on any project they want. This has led to the creation of some of Atlassian’s most successful products and has increased overall productivity and motivation among employees.

The Importance of Mental Health

In the fast-paced world of startups, the mental health and well-being of employees can often be overlooked. However, taking a proactive approach to mental health can actually lead to increased productivity and better outcomes for the startup as a whole.

For example, Thrive Global, a behavior change technology company, has implemented a “Thrive” day where employees are encouraged to take a day off to focus on their mental well-being. This has resulted in lower stress levels and higher productivity among employees.


Rethinking productivity in startups requires a shift in mindset and a willingness to embrace new and creative approaches. By implementing flexibility, encouraging collaboration, and prioritizing mental health, startups can achieve higher levels of productivity and ultimately drive their business forward.

Real Life Examples

  • Buffer’s flexible work policy
  • Atlassian’s “ShipIt Day”
  • Thrive Global’s “Thrive” day


Q: How can startups implement flexibility in their work policies?

A: Startups can allow employees to work remotely, implement flextime, and focus on outcomes rather than hours worked.

Q: How can startups encourage collaboration among team members?

A: Startups can create open workspaces, organize team-building activities, and implement tools for easy communication and idea sharing.

Q: What are some ways startups can prioritize mental health?

A: Startups can offer mental health days, provide access to counseling services, and promote a healthy work-life balance.



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